Bringing the magic forward in our product presentation to captivate teachers and encourage exploration before sign-up.
Activity Service for SEO:
Implement a robust search feature for user navigation and SEO benefits. Optimize content for search engines to increase platform visibility.
Feature top lessons for each grade in an eye-catching carousel. Rotate selections periodically for fresh and engaging content.
Invest in a robust content curation strategy for high-quality and relevant resources. Make a strong first impression on teachers regarding the platform’s value.
Offer interactive previews or demonstrations for games and interactive content. Allow teachers to experience educational value directly on the landing pages.
Clear Calls to Action:
Place compelling calls to action strategically throughout the landing page. Encourage teachers to explore further, sign up, or access a free trial. Offer SSO for quick and easy account creation.
Ensure a responsive platform presentation across various devices. Provide a seamless experience for teachers browsing on mobile devices.
Implement analytics tools to track user engagement with showcased content. Refine presentation strategy based on engagement data.
Conduct A/B testing to assess the effectiveness of different elements. Optimize platform presentation iteratively over time.
Moved from using Elm to Svelte to help build activity service and components that can be ingested in both the activity service as well as the WordPress marketing site.
Marketing Site (Svelte):
SEO page speed scores of 99/100 (previously 30-60).
SEO non-branded search up 132%; keyword ranking up 74%.
Component Library Creation:
New standardized component library using svelte and storybook reduced engineering implementation by 90%.
Marketing self-service enables engineers to build critical path work autonomously, resulting in 20% engineering savings.