Hero Bar
Overview
Hero Bar is an energy bar made for kids. They approached me looking for a rebrand. They wanted to incorporate a design that would be attractive to young athletes and that used their new slogan “The optimal fuel for young athletes”.
Tools
Illustrator, Photoshop
![Hero Bar Logo](http://www.jennifermarcum.com/xwp2019/wp-content/uploads/2019/08/Hero_Bar_Image_5.jpg)
![Hero Bar Packaging](http://www.jennifermarcum.com/xwp2019/wp-content/uploads/2019/08/Hero_Bar_Image_6.jpg)
Flavors Kids Love
Hero Bar makes several kid friendly flavors and for that reason they needed a design that could be easily modified to work for several color ways. The solid bar on the left side of the packaging is easily changed and is a noticeable size when sitting on a store shelf.
![Hero Bar Protein Bar](http://www.jennifermarcum.com/xwp2019/wp-content/uploads/2019/08/Hero_Bar_Image_8.jpg)