Hero Bar is an energy bar made for kids. They approached me looking for a rebrand. They wanted to incorporate a design that would be attractive to young athletes and that used their new slogan “The optimal fuel for young athletes”.
Flavors Kids Love
Hero Bar makes several kid friendly flavors and for that reason they needed a design that could be easily modified to work for several color ways. The solid bar on the left side of the packaging is easily changed and is a noticeable size when sitting on a store shelf.