Plush Crush

Overview

Plush Crush is a surprise plush toy that is inside of a puzzle ball. In order to find out which plush toy you get you need to throw the ball to break it open and reveal your toy! The slogan is “Throw, Crush, Collect!”. My role was to design the “cute” series characters and art direction for this product.

Tools

Pencil, Paper, Illustrator, Photoshop

Plush Crush Logo
Plush Crush Balls
Plush Crush Spread Image
Plush Crush Butterfly
Plush Crush Slushee
Plush Crush Lollipop
Plush Crush Mermaid
Plush Crush Turtle
Plush Crush Octopus
Plush Crush Pig
Plush Crush Sloth
Plush Crush Kitty
Plush Crush Narwhal
Plush Crush Chick
Plush Crush Donut Hole

Plush Crush – Cute Series

Plush Crush Cute Series

*video shooting & editing done by Mike Vecchio