UI Design / HTML / CSS / WordPress

Franchetti is a communications company located 30 minutes east of New York City. They work with fortune 1000 companies, training on presentation skills and media interview skills for the business community.

Design Brief

The Problem

Franchetti’s branding was very outdated, which was making it hard to compete amongst competitors. They wanted a new look to bring them into the modern times. In addition to this, Franchetti has a lot of content on their website and wanted the user flow to be easier and more organized.

Goals

  • Updated branding
  • Simplify user flow

Strategy

  • Logo concepts
  • Map out user journey
  • Prototyping
  • Perform usability testing

The Result

  • Branding styleguide
  • Easier user flow
  • Organized content

Process

Logo Exploration

 
 
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Inspiration Board & Sketches

 
 
 
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